It's impossible.
With no in-person-meet-and-greet, with no coffee-and-candy ideation session, with not a paper, pen or physical person in plain sight - a big, hairy, and damn audacious idea was able to surface, be approved, and launch in the 48 hours before SA Lockdown commenced. In the same 48 hours that the humans giving this idea fuel and fire, were at their most anxious, vulnerable, fearful, and binge buying worst!
How is that even possible?
Enter three fairly unlikely and loosely connected bedfellows; (a business leader, a university professor, and a brand marketer ) connected via a WhatsApp voice note and two phone calls and voila! The Lockdown Collection: A now-historic art collection telling the story of the first 21 Days of the lockdown through the eyes of some of SA's best visual artists.
This idea has raised over R2 Million for vulnerable artists and South Africans in 3.5 weeks and did it in style and on strategy. I have learned - or maybe relearned - how dramatically powerful passion, purpose, and crisis are in releasing a creative storm!
In these unprecedented times, I could not have anticipated the chaos nor the creativity that COVID has unleashed. I have no doubt that creativity will hold the cure we so desperately seek.
Impossible is nothing.
Lauren Woolf
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Note: (full article in media appears here)