From fashion to fine art galleries, architects to agencies, tech to training MRS WOOLF is lucky to have created strategic creative solutions for multiple organisations around the world. The signature MRS WOOLF WAY takes a deep dive into whatever the mandate requires, leading to innovative insights and breakthrough opportunities that make business sense.
MRS WOOLF Signature Project || Brand Strategy & Design
The Berkeley Executive Coaching Institute is a US-based creative leadership collective with a passion and purpose to effect positive change in the world through transformational leadership development.
This unique business wanted to reflect its offering through the external brand look & feel. MRS WOOLF was tasked to develop a refreshed strategic brand platform for the company that would signal a modern and in-touch experience for their network of executives.
By collaborating with #WoolfPack members Sonia Dearling (design) & The Thinking Tree (strategy) we brought the positioning, purpose and experience of BECI to life through a new brand identity.
“MRS WOOLF really understood our organisation and our needs and delivered exactly the upgrade we were looking for! Her team was a pleasure to work with, and we are so excited to roll out our new brand.”
MRS WOOLF Signature Project || Brand Strategy & Design
Lionshare is an investment holding company formed in 2005 as an entrepreneurial investment venture. From humble beginnings, the business has grown and built a stellar reputation in South African real estate, energy sector, transport, service companies and others. They have a strong founding philosophy of community upliftment and this makes them the pride of their sector.
After 15 years, the business wanted to update its positioning and branding to reflect the success of the company. MRS WOOLF developed the refreshed brand strategy, identity and in collaboration with Blessing Kgapola, designed the new website for this brand.
2020 Product Catalogue || Design
MRS WOOLF partners with Mash T to help create communication solutions that serve their incredible brand purpose within the design & craft industry of South Africa and beyond.
Mash T. Design Studio is a Furniture and Design studio founded by Thabisa Mjo, with the main focus and philosophy to tell uniquely South African stories, using the medium of design.
The studio has showcased globally at exhibitions such as Milan Design Week 2019, 100% Design UK and currently has products represented at the Bonne Esperance Gallery in Paris.
Coronation Bench Auction || Identity & Communication Design
With the launch of the Coronation Pride Bench, Houtlander wanted to create marketing and messaging around the Coronation Bench and the auction of the Pride Bench.
MRS WOOLF developed the identity for the main Coronation Bench brand along with communication design for the auction of the Pride Bench.
Minimalist in design and environmental impact, Houtlander creates furniture that is tooled with remarkable accuracy. They use high quality sustainably harvested hardwoods – the furniture is light in style and weight but strong and hard wearing, simply designed for everyday life.
Brand Identity || Design
The Thinking Tree is a design thinking consultancy and resource for thinkers and aspiring thinkers who have an interest in the art and science of problem solving and strategy development.
A talented and brilliant member of our #WoolfPack community, MRS WOOLF was proud to develop and reasses the brand identity, website and design collateral for this amazing thinking consultancy.
“This project and the value I received from it has been transformative for my business and I am eternally grateful!”
I worked with MRS WOOLF, together with Lwando Xaso , in creating the brand identity for her company, Including Society - it was an inspirational journey!
The creative team got the brief exactly right and the value add that flowed was way beyond expectation! I loved every minute of our interaction
Keep Including Society on the Radar…Mrs Woolf has set an incredible Foundation!- Robbie Brozin
CEO & Founder, Nandos
“As a small business, the branding and marketing side of things often feels overwhelming. Working with MRS WOOLF simplified things in a way that was fun, exciting and inspiring and I look forward to implementing all the really creative and practical outcomes of the process.”
- Kelly Adami
Founder & Owner, Copperleaf Studio
"Thank you kindly for the amazing session. You really kicked us off in a special way and also helped our thinking to set the tone for the rest of the day/weekend.
We certainly would love to work with you further and again soon."
- Mushambi Mutuma
Managing Director, Black Powder Agency
"Working with MRS WOOLF has been crucial in the establishment of my interior design business and brand.
I cannot recommend Mrs. Woolf highly enough. She is talented, thoughtful, strategically gifted, has loads of useful experience, is stylish, approachable, reassuring and has been an asset to the building of my brand and business. Lauren will continue to be my “go-to" person when it comes to furthering the growth and brand presence of my business."
- Marc Venter
Owner & Founder, Marc Venter Interior Design
“We worked with MRS WOOLF to help us distill our positioning, our brand and refine and develop our to-market strategy. They gave input into everything from the master strategy, to ideas around merchandising, staffing, online presence, social media eco-system, client engagement and customer journey through the store.
If you are looking to enhance the growth of your creative business through interrogating and then improving the experience your market has with it - speak to MRS WOOLF.”
- Julia Day
Generation Design
“It was a great pleasure working with the Woolf Pack. The demonstrated great understanding of our business challenge (the brief) and their unique approach to our complex business challenges, afforded us practical tools that will enable us to take our agency to the next level. Thank you Woolf Pack!”
- Mthunzi Plaatjie
Managing Director, Avatar Agency
